MarketingPortfolio
10/25/23 Click here
It's the only photo I have at the moment that was a little dramatic that kinda fit the bill. ( I prefer being behind the lens. )
The Process
Strategy Development
Strategy Development
Dive into the brief process of my Strategy development
Dive into the brief process of my Strategy development
Discovery
01
Understand the Landscape
Before building anything,I start with the audience, brand, market, and challenge — looking at what we know, what’s working, and where the opportunities are.
Plan & Design
02
Define the Direction
From there, I set the objective, key message, channels, and how we’ll measure success. This gives the work a clear direction before we start creating.
Launch
03
Bring It to Life
This is where strategy turns into something people actually see and experience — from content and campaigns to digital and on-property touchpoints.
Review
04
Measure & Refine
Once it’s out there, we monitor results within a specific timeframe- review and analyze what people responded to, and what we can improve. Then we adjust and keep building from there.
Discovery
01
Understand the Landscape
Before building anything,I start with the audience, brand, market, and challenge — looking at what we know, what’s working, and where the opportunities are.
Plan & Design
02
Define the Direction
From there, I set the objective, key message, channels, and how we’ll measure success. This gives the work a clear direction before we start creating.
Launch
03
Bring It to Life
This is where strategy turns into something people actually see and experience — from content and campaigns to digital and on-property touchpoints.
Review
04
Measure & Refine
Once it’s out there, we monitor results within a specific timeframe- review and analyze what people responded to, and what we can improve. Then we adjust and keep building from there.
FEATURED WORK
Ideas shaped with strategy, story, and visual restraint.
A curated look at the kind of creative marketing work that turns ambiguity into memorable communication systems.
CASE STUDY
How strategic content and audience insights grew Terrace Club Guam by 20% in just a few months
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CASE STUDY
How strategic content and audience insights grew Terrace Club Guam by 20% in just a few months
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CASE STUDY
How consumer research, digital experiences, and sales enablement shaped a new wedding campaign
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CASE STUDY
How consumer research, digital experiences, and sales enablement shaped a new wedding campaign
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CASE STUDY
How guest experience and creative incentives increased TripAdvisor engagement and online visibility
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CASE STUDY
How guest experience and creative incentives increased TripAdvisor engagement and online visibility
CLICK TO READ
Let's Work on Something together!